Ecommerce project management

A.I. research and editing

Wrestling the monster into submission

ChatGPT, Bard and other A.I. tools are incredible—and incredibly unreliable. Facts need to be checked. Copy needs to be edited for flow and SEO. Aldous Huxley was right. So was Marshall McLuhan. So was Jonathan Schmecatello.

Do a little homework or let me do it for you.

Strategic ecommerce planning

Creating an outline for your ecommerce business

Great business writers make better businesspeople than most businesspeople becuase they can parse almost any idea into a digestible communication. The problem is that most great business writers don’t want to be great businesspeople, much less ecommerce owners—they want to be great writers.

Meet the exception.

Ecommerce copywriting

Word and ideas that help sell stuff

I’ve closed sales. My customers have signed on the dotted line. I’ve sold more stuff than any copywriter you’ll find. Cars, endoscope repair, cord blood storage, magazines, television shows, toys, package goods and more.

Competitive analysis

One can’t truly know onseself without first knowing the competition

First question: Who’s doing what to whom? The answers will open up a world of possibilities. Hopefully, we’ll findthe kind of treasure map that a bright, informed, ambitious business owner can spin into gold.

Blogging and social content

Coveted content can keep you in front of prospects for years

One time blog posts can work wonders. Scheduled, strategic blogging and social content that leverages Facebook and Twitter are just the beginning.

Financial planning, pricing, costing

Think writers can’t do numbers? Try me.

I worked in an accounting and tax firm for three years. I’ll teach you how to cost product, build a pricing model, book depreciation in QuickBooks, set up an S corp, manage payroll— and I’ll get you in front of one of the best and most affordable small business tax advisers anywhere.

Promotional programs

Short term punch

Face it—great promotional programs are always about giving something away in return for gaining something more value, usually data. It’s all about return-on-investment, like every other part of your business. Concept. Communication. Contest. Cultivation. Understanding. Access. Repeat.

Brand storytelling

Beyond features and benefits

Every product has a story. Every plate of food. Every car, every destination, every event, every piece of software, every donation, every home.

Navigation analysis

So many missed opportunities hiding in plain site

Every time you add a product or service and opportunity arises with your website’s navigation: color, price, invention, promotion, discounts, new ideas, different demographics. Take nothing for granted. Return-on-investment is everywhere.