• Ecommerce Copywriter
  • Certified Shopify Expert
  • Services / Portfolio
  • Michael
  • Contact
Giant Copywriter
  • Ecommerce Copywriter
  • Certified Shopify Expert
  • Services / Portfolio
  • Michael
  • Contact

Building the planet’s largest custom skateboard deck store — with Shopify

It happened by accident. I was sitting in a coffee shop in Seattle’s Green Lake neighborhood when I drew artwork for a skateboard deck. For fun. Never expecting my life to change. Several years later. Nine hundred skateboard deck designs later. I own the planet’s largest skateboard deck website. Along the way, I learned Shopify and I can help you. Yeah, I write copy but, like every entrepreneur, life took a turn and I grabbed the bull by the balls.

Shopify certification

Certification is a real thing. Tests taken and passed on platform technology, marketing, finance and SEO just scratch the surface. I went in a newbie, I walked out a guy who can speed up your process and profitability. Combined with certifications from Hubspot and SEMrush, my framed sheepskin makes me a little dangerous. A little Python programming on the side, from the University of Michigan, allows me to read back-end code and make simple changes.

Cool?

3000 hours of trial and error

You read that right — 3000 hours of videos, tutorials, forums, website reviews and classroom lessons. And I’m affordable. How affordable? Pick up the phone.

Put another way, I’ve walked in your shoes, starting with a dream and a Shopify free trial. I understand:

  1. The excitement of possibility

  2. The fear of failure,

  3. The dream of riches

  4. The intimidation of competition

  5. The daunting scale of mundane tasks

  6. The confusing details of shipping

  7. The value of creating templates

  8. The worthless recommendations of competing influencers

  9. The <panic> of putting a comma out of place in HTML

  10. The meticulous editing of technical SEO

  11. The creative challenge of content marketing

  12. The integration of artificial intelligence

  13. The crafting of a brand voice

  14. The sharpening of a product line

  15. The cost accounting

  16. The bookkeeping

  17. The tax planning

  18. Ten thousand other details.

You’ll get there. I can help.

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Background

From the creation of an advertising campaign that filled Madison Square Garden to the management of a nationwide sales force purveying medical device repairs, I’ve positioned companies to realize hundreds of millions in new revenue.

Having re-awakened media properties, launched consumer brands, educated physicians and designed product packaging that moved marketers toward a very profitable retail checkout, I’ve started this business writing for business.

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Need words? Make contact.

Review portfolio and a list of services