Why I hate cats

The written word holds power. In addition to being the key to getting found on the web, it imposes the need for forethought and accountability. The written word excites, incites, employs, twists, creates understanding and raises expectations.

Given the fact that most people don’t read at all, those that do often just skim headlines and subheads. In the case of this essay, many readers are already trolling me on social media because they think I actually hate cats.

Happy cats, in particular.

I don’t hate cats. I’m allergic to cats.

The difference between the words hate and allergic couldn’t be more dramatic—and I certainly hate being allergic. Care must be taken or drama ensues. This fact seems obvious, but needs to be mentioned. Otherwise, misunderstandings occur. I actually love cats—I love all animals—but I’m severely allergic to cats.

Business writing

I write with purpose and care and, when I write for business, I require my clients to be thoughtful and accountable. Having spent time actually selling—direct sales—I understand how to manipulate language to close a deal.

The experience makes me unique among business writers. If you’ve done the same, you know that the spoken word and written word can diverge in a dramatic way when trying to close the same sale.

My strength lies at the intersection of subject clarity, prospect engagement and organic search. I push the language to achieve my client’s goal.

I probably should have led with that last sentence.

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