George Orwell

I was trained to be an art director. Leaving Tyler School of Art in 1984, my hands and mind worked in a way that, looking back, was both quaint and impressive.

Picking up a pencil, I could render typefaces in a manner that would astonish today’s art students. And while Apple’s most famous television commercial bragged of a world-changing machine, it took several years for the technology to have a real impact on the creative efforts of design professionals. Time moved more slowly. Rendering was a mindless activity. My hands had yet to pick up a mouse.

TV Guide Magazine

My first job out of college, I walked through the company’s front door on my first day planning to depart as soon as possible. The publication was a rag. More quaintness. Black and white newsprint television listings combined with a slick, full color section devoted to celebrities. Turns out I had entered the most success consumer publication in history. Five years packed with love and a steep, unpredictable learning curve. Graduate school, in hindsight. Dollars attached to rendering. Learning attached to writing.

I worked in the advertising promotion art department. The group’s singular task was to develop communications supporting the sale of full color advertising pages in the editorial section of the magazine to Fortune 500 marketers like Proctor & Gamble, Firestone Tires and General Foods. Never making it into the magazine, our work was seen only by business people. Forty people occupied the department, twelve art directors, twelve copywriters, twelve researchers and four managers.

The department’s work flow was simple. Copywriters came up with ideas. Artists rendered their vision.

I spent all my time with the writers. An inexplicable comfort prevailed. Living in the world of ideas, I already believed art needed to tell a compelling story. Beauty, to me, has never had an intrinsic value. No matter their ability to render, my mind has always made my hands appear to be hopeless blobs.

Art and the word

Thirty-six years later, I am still close to my boss. Now eighty-eight, we talk several times each week. A writer from the very beginning of his life, his command of the language is something he has promised to bequeath when he departs. I spoke with him yesterday. Among the more common topics is baseball, with an emphasis on his summer visits to Shibe Park to watch the Phillies and Athletics play in the 1940s. Writing this essay during the quarantine, with Major League Baseball on hiatus, I reminded him that his beloved Phillies are usually fifteen games out of first place at this point in a normal season.

On a Thursday in 1985, he was frustrated that an artist had come up with a promotional concept that was beautiful but senseless, demonstrating a complete misunderstanding of our department’s mission. Beauty had no intrinsic value.

Shortly, he sat the entire department in the conference room. In the quiet, he said six words and left: “It all begins with the word”. In one second, my blobs were made eunuchs, but my mind was freed. Years passed before I began to use the word. Decades later, my toolbox is grateful. He set my mind free. Corporate power enforced. Intellectual power confirmed. Truth is a funny thing.

Painting a rose, requires paint and a rose. Sculpting a figure requires marble and a chisel. Cooking oatmeal requires water and a pot. Everything has a name. Only the simplest of communications require one’s blobs, with all but the deaf unable to paint a complex picture in silence, with the deaf still requiring the word.

Between then and now, I’ve spent thousands of hours writing and drawing. The last three decades have been spent developing this portfolio, forty minutes of which were spent writing this essay.

Word.

Need words? Make contact.

Portfolio and list of services

Newsletter: Sugary candy for the soul

I don’t teach, preach or sell hard. I do send out silly ten second stories about people, places and things.

November 2022
- Nov 24, 2022 The scroll of Kerouac's soul Nov 24, 2022
October 2022
- Oct 3, 2022 A brother helping me remain in light Oct 3, 2022
September 2022
- Sep 1, 2022 Ten things to never say to a new car salesperson Sep 1, 2022
August 2022
- Aug 1, 2022 The question of an evolving identity made whole by street artists and vandals Aug 1, 2022
July 2022
- Jul 4, 2022 The warmth of knowing my baseball glove is in the sweater drawer Jul 4, 2022
June 2022
- Jun 2, 2022 Sonny Rollins standing on the bridge in Giverny Jun 2, 2022
May 2022
- May 1, 2022 Sitting in front of forever May 1, 2022
April 2022
- Apr 2, 2022 A temple, a church, a synagogue or an artist’s studio? Apr 2, 2022
March 2022
- Mar 2, 2022 Foghorn Leghorn inside the flower garden of the mind Mar 2, 2022
February 2022
- Feb 6, 2022 My first cup of Tibetan butter tea Feb 6, 2022
January 2022
- Jan 4, 2022 Dancing is better with a corn dog in each hand Jan 4, 2022
December 2021
- Dec 1, 2021 Even Edgar Degas made mistakes Dec 1, 2021
November 2021
- Nov 2, 2021 Running shoes, rhetoric, hyperbole and the dog with the human head Nov 2, 2021
October 2021
- Oct 2, 2021 Still life painting at 36 Via Fondazza Oct 2, 2021
September 2021
- Sep 19, 2021 True creative genius Sep 19, 2021
August 2021
- Aug 17, 2021 "Sometimes you need to just lay on the sidewalk and bleed for a little bit" Aug 17, 2021
July 2021
- Jul 12, 2021 Dozens of worn-out couches in a true art house Jul 12, 2021
June 2021
- Jun 14, 2021 Daft Punk Frida Jun 14, 2021
May 2021
- May 17, 2021 Eating cake in a cemetery May 17, 2021
April 2021
- Apr 8, 2021 Mindfulness, meditation, a drum circle and the yellow doves of Mount Airy Apr 8, 2021
March 2021
- Mar 9, 2021 That diner in Brighton Mar 9, 2021
February 2021
- Feb 17, 2021 Tibet via North Philadelphia Feb 17, 2021
January 2021
- Jan 11, 2021 Bukowski is family Jan 11, 2021
December 2020
- Dec 23, 2020 Mindfulness, meditation, parking meters, poems, love notes and library books Dec 23, 2020
November 2020
- Nov 16, 2020 Six tongues and the sugar face Nov 16, 2020
October 2020
- Oct 20, 2020 Tequila, cops and grace Oct 20, 2020
September 2020
- Sep 25, 2020 Feeling the machinery Sep 25, 2020
August 2020
- Aug 17, 2020 The futile fury of a final letter Aug 17, 2020
July 2020
- Jul 4, 2020 It all begins with the word Jul 4, 2020
June 2020
- Jun 19, 2020 Hate in the abstract. Love in the specific. Jun 19, 2020
May 2020
- May 19, 2020 Dirty hands drawing a circle May 19, 2020
April 2020
- Apr 19, 2020 A singularity built from many pieces Apr 19, 2020
- Apr 14, 2020 Resurgent feelings and the Bowery's Blitzkrieg Bopper Apr 14, 2020
- Apr 5, 2020 Channeling my inner Iggy for the third time Apr 5, 2020
March 2020
- Mar 24, 2020 A golden eagle's echo will carry forever Mar 24, 2020
February 2020
- Feb 21, 2020 Seven crappy poems Feb 21, 2020
- Feb 11, 2020 Words from the white space Feb 11, 2020
- Feb 5, 2020 Bursting between the beasts Feb 5, 2020
January 2020
- Jan 30, 2020 Mindfulness, meditation and the Yah-Yah contraption figure Jan 30, 2020
- Jan 22, 2020 The Beastie Boys, potato salad, the number 12 and a phone call from a Buddhist monk Jan 22, 2020
- Jan 16, 2020 Mindfulness, meditation, nevermindishness and nothingness Jan 16, 2020
- Jan 8, 2020 Glibquip Jan 8, 2020
- Jan 6, 2020 DeSoi versus Hemingway Jan 6, 2020
- Jan 5, 2020 Hating happy cats Jan 5, 2020
December 2019
- Dec 31, 2019 Baked beans and ice cream Dec 31, 2019
- Dec 27, 2019 Zen and the little blue box Dec 27, 2019
- Dec 20, 2019 About the power of symbols Dec 20, 2019
- Dec 13, 2019 Obscure references lend credibility, especially when you make them up Dec 13, 2019
- Dec 9, 2019 Three fingers tickling the air Dec 9, 2019
- Dec 5, 2019 Sunday dinner at the DiGiulios Dec 5, 2019
November 2019
- Nov 26, 2019 One man's silly secret to writing an online dating profile Nov 26, 2019
- Nov 20, 2019 Burning man at Burning Man Nov 20, 2019
- Nov 18, 2019 A didgeridoo full of goo Nov 18, 2019
- Nov 16, 2019 Two thousand words from the future Nov 16, 2019
- Nov 14, 2019 Every scar is cool Nov 14, 2019
- Nov 12, 2019 Daily affirmations and anonymous encouragement taped to the back of a stop sign Nov 12, 2019
- Nov 10, 2019 Willem de Kooning’s women have jacked-up teeth Nov 10, 2019
- Nov 8, 2019 Flames, bikers, bras, jaws, Jack, Lemmy and liquor Nov 8, 2019
- Nov 6, 2019 I met a German vegetarian in an Italian butcher shop Nov 6, 2019
- Nov 4, 2019 Art + money + object = fetish Nov 4, 2019
- Nov 2, 2019 Ferried on the fingertip wings of an angel Nov 2, 2019
October 2019
- Oct 31, 2019 Cyclops @ night Oct 31, 2019
- Oct 29, 2019 Nietzsche was wrong about almost everything Oct 29, 2019
- Oct 27, 2019 A singular reason to hate social media Oct 27, 2019
- Oct 25, 2019 Mindfulness, meditation, chance and The Village Vanguard Oct 25, 2019
- Oct 23, 2019 Umbilical Oct 23, 2019
- Oct 21, 2019 The curve of a single elegant line Oct 21, 2019
- Oct 19, 2019 Five Boro Flamingo Oct 19, 2019
- Oct 17, 2019 Mistress and wife to the same musician Oct 17, 2019
- Oct 15, 2019 A python named Tom and a Toyota test drive Oct 15, 2019
- Oct 13, 2019 Sweetie pie and the sugary fire Oct 13, 2019
- Oct 9, 2019 A great artist doesn't need to leave a single great artwork in his wake Oct 9, 2019
- Oct 7, 2019 Eleven effective ways to control the tempo of negotiations with a car salesperson Oct 7, 2019
September 2019
- Sep 28, 2019 What to expect from the dealer trade vehicle evaluation Sep 28, 2019
- Sep 24, 2019 Three stories being told at once Sep 24, 2019
August 2019
- Aug 24, 2019 Thirty years away from the Blues Aug 24, 2019
July 2019
- Jul 22, 2019 Ten hours in Madrid Jul 22, 2019
- Jul 11, 2019 When life slows down to let you take a look Jul 11, 2019
- Jul 6, 2019 The Buddhist Manager Jul 6, 2019
- Jul 2, 2019 The perfect, hopeful, subversive headbanger Jul 2, 2019
June 2019
- Jun 27, 2019 Scribbleheads Jun 27, 2019
- Jun 24, 2019 Myth of the Knotdog Jun 24, 2019
- Jun 19, 2019 Dream of the Zen Blue Hat Jun 19, 2019
- Jun 16, 2019 Sleeping dogs and the power of forgiveness Jun 16, 2019
- Jun 12, 2019 Skate Hog Jun 12, 2019
- Jun 9, 2019 I type with two middle fingers Jun 9, 2019
- Jun 5, 2019 Hillbillies love Salvador Dali Jun 5, 2019
- Jun 1, 2019 The single most important thing a prospective Fordham University parent needs to know Jun 1, 2019
May 2019
- May 31, 2019 The accidental copywriter May 31, 2019
- May 28, 2019 Five 70s albums every Millennial should listen to this weekend May 28, 2019
- May 15, 2019 Five secrets to writing a moving love letter May 15, 2019